EGG CONFERENCE

BRAND & ENVIRONMENTAL DESIGN


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THE PROJECT

Transition is Percolate’s annual marketing conference. This year’s theme, The Path to Digital Change, communicates Percolate’s framework for preparing for the future of marketing — instead of trying to predict the future, marketers should focus on building a flexible organization that can adapt to new technology and successfully respond to the resulting shifts in consumer behavior.

 
 

 
 

THE CHALLENGE

As the design lead, I was tasked with designing a consistent brand and experience for each Transition event hosted in San Francisco, New York, and London. Working in partnership with the marketing team and sales leadership, we produced an event that was both memorable for our attendees and valuable for our sales force.

 
 

 
 

THE BRAND SYSTEM

The brand system was centered around the organizational concept of transitional change — a purposeful but significant shift in your current state toward a better, more stable goal. Using the shapes of the Transition logo, we represented this concept through 3 stages, applying this rule to all visual and experiential applications.

Read more about the design process here.

 
 
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CREATED AT PERCOLATE  |  CREATIVE DIRECTION: DOM GOODRUM & SOFIA HOFLIN  |  BRAND DESIGN: JESS GOTTSCHALK | MOTION DESIGN: KATE LIAO